"The reviews are for grownups; the books are for kids"

This quote from Roger Sutton was provoked by someone who wrote to complain that the Horn Book reviews gave away book endings. Roger’s response was, “The reviews are for grownups; the books are for kids. Sometimes the grownup wants to know if the dog dies.”

Are picture books aimed at kids, or at the parents, teachers, librarians who buy these books?
See the great discussion that ensued here.

The editorial staff at picture-books.net